Creative Advocacy
Creativity, communication, and co-creation have the power to shape narratives, mobilize communities, and drive meaningful change. The UN SDG Action Campaign harnesses these forces to amplify advocacy and engagement efforts through creative, open-source campaigns, impactful exhibitions, and strategic communications. By leveraging creative mediums – from digital art exhibitions to physical activations – the Campaign inspires action, influences political processes, and taps into humanity’s creative power for good.
UN SDG Action Campaign
offers open-source campaigns
Flip the Script, SDG Butterfly Effect and Unite to Act are open-source campaigns that can be leveraged by our global network of partners to reach diverse audiences on core SDG messages.
FLIP THE SCRIPT
Flip apathy into action, fear into hope, division into unity. Let’s show that change is possible.
Flip the Script calls on everyone to tell a new story that shapes a new reality, because the world is not working for most people and our planet. Flip the Script shows us that change is within reach and the power is in our hands to create a better life for all on a healthier planet.
At its core, the campaign presents powerful statements inspired by the SDGs that transform negative narratives into positive ones. Physical activation tools such as billboards and signboards, along with digital content such as hero films, GIFs, filters, and stickers are customizable for everyone to share what they are flipping the script on.
SDG BUTTERFLY EFFECT
Building on the concept of the butterfly effect – a single action, no matter how small, can drive a positive wave of change across the world.
Why a butterfly? Because just like how the flutter of a butterfly’s wings can cause a ripple effect, every action can lead to transformative change. The premise is simple: achieving the SDGs requires collective action.
The campaign highlights art illustrations mirroring the SDGs in the shape of 17 beautiful butterfly wings – from gender equality to climate action.
Augmented reality brings the wings to life for people to share their commitment through smartphones; while painted murals and installations serve as vibrant canvases for audiences to paint, draw, and interact with to show that each one of us can be part of the movement towards achieving the SDGs.
UNITE TO ACT
We are stronger together, united in action. Show what you unite for.
For too long, we have been used to thinking in divisions. We draw lines, segregating countries, peoples, issues. The power of the SDGs is that they call on us to weave the lines together, transforming them into a ribbon.
The campaign features the motif of a ribbon of unity, calling on us to unite for change. Unity is at the heart of the SDGs because achieving any single goal requires achieving them all. And this is only possible when we come together.
From an immersive museum in the Philippines to a virtual Berlin Tower in the metaverse, the UNITE TO ACT campaign breaks boundaries and unites worlds through innovative platforms. Digital tools such as the ACTivator digital art, and key visuals can be leveraged to demonstrate the transformative power of unity in action.
Discover previous co-created campaigns
Triennale Milano, Italy
13 May – 9 November 2025
The Parallel Realities, curated by the United Nations SDG Action Campaign at the 24th Triennale Milano International Exhibition, takes visitors on an immersive journey from awareness to action, confronting systemic inequalities through art, storytelling, and activism. Featuring renowned artist Uğur Gallenkuş, alongside inspiring changemakers, the exhibition challenges perceptions, sparks dialogue, and empowers visitors to take meaningful action for a more just and sustainable future.
ACTIVATOR
The ACTivator is a digital tool that invites users to show what they unite for by uploading their photo with the UNITE TO ACT campaign ribbon, selecting their SDG ambition, and registering their commitment to unite for an SDG action on the Global Map.
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