About the Campaign


The United Nations Secretary-General established the UN SDG Action Campaign to bring people together from every part of the world to act on the SDGs and to hold decision-makers to account for progress.

Through compelling and creative SDG outreach and communications, we serve UN Member States and the United Nations whilst bridging thinkers and doers from civil society, local governments, think tanks, the arts and culture, the media and the business world. It mobilizes individuals to champion the SDGs in homes, communities and beyond. 

At a moment of acute crisis in our world, the UN SDG Action Campaign seizes opportunities to rethink messaging, call to action and reorient policymaking towards the Goals.

To achieve our common Goals by 2030, the UN SDG Action Campaign engages with all those committed to sustainable development: United Nations agencies, businesses, local and national governments, creatives, SDG activists working relentlessly to surmount global challenges, and more. Through tailored advocacy and communications, we build powerful networks that reach millions worldwide, urge decision-makers to act and impel momentum.








In her role Ms. Ponti led several global initiatives including the #Trunitaround and #FlipTheScript campaigns that have mobilized over more than 350 million SDG actions in 190 countries and the UN SDG Action Awards that identifies and celebrates changemakers from across geographies and sectors. As a strong advocate for social and climate justice, Ms. Ponti believes in the power of creativity to lead positive change towards more inclusive, sustainable and peaceful societies.  

Previously as one of the main architects of the UN Millennium Campaign, Ms. Ponti served as the Global Deputy Director and Regional Director for Europe for over a decade and was at the vanguard of innovative campaign initiatives, building multi-stakeholder coalitions, mobilizing resources and forging long-term partnerships between civil society organizations, local governments, parliamentarians, media, private sector and the UN. She also served as a Special Advisor on post-2015 during the final negotiations of the 2030 Agenda, along her roles at the UNICEF and UN Secretariat and Catapult – a girls and women’s right crowdfunding platform. Ms. Ponti started her career with the Italian NGO Mani Tese as the Head of Campaigning and External Relations, leading global campaigns and movements on debt, trade, human rights and development assistance.  

Ms. Ponti has published several articles for newspapers, magazines, online publications and blogs on the SDGs, aid effectiveness, financial speculation, gender equality, social development, local development, debt-relief, human rights, and trade.

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Today, progress is being made in many places, but, overall, action to meet the Goals is not yet advancing at the speed or scale required. 2020 needs to usher in a decade of ambitious action to deliver the Goals by 2030. The Decade of Action calls for accelerating sustainable solutions to all the world’s biggest challenges — ranging from poverty and gender to climate change, inequality and closing the finance gap.


The UN SDG Action Campaign is a UN system-wide initiative hosted and supported by UNDP and it operates with a lean team based in Bonn.

The team brings together diverse skills, and operates through an agile, adaptable business model that provides partners with on-demand strategic creative support to inspire SDG action.

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