Create your own campaign
Calling all SDG enthusiasts, change seekers and solution finders – it’s time to convert your knowledge and interest into campaigns and advocacy! Join us to multiply the impact of your action, learn how to translate ideas into impactful communications, and mobilize others to act.
As part of the UN SDG Action Campaign’s mandate to scale up, broaden and sustain the global movement of people taking action to achieve the Sustainable Development Goals, we’re keen to support with capacity building, upskilling and onboarding through training programs.
In June 2021, the UN SDG Action Campaign were invited to develop a training plan for 400 Youth4Climate delegates where we were asked to present the tools for successful campaigning.
This training program is designed to inspire young people to convert their knowledge into activations by understanding key tools to communicate their own messages and implement a successful campaign. This training is now open access – so join us and become an SDG Action Campaigner!
Through a series of focused insight sessions – ranging from ‘top tip snapshots’ through to skill building deep dives, participants will equip themselves with approaches, ideas and examples of ways in which they can take their knowledge to create a butterfly effect through activating their networks and communities to take action.
SDG
Action Campaign
training
modules
Mobilize,
inspire
and connect
to galvanize
action
for people
and for planet
PLANNING
YOUR CAMPAIGN
A
How to define your key messages
Summary: An introduction to building the necessary key messages for your campaign. You’ll learn what should be considered and receive some takeaways to take it further
Facilitator: Martin Samaan, Lead for Communications, UN SDG Action Campaign
Length: 5:41 mins
B
6 simple steps for successful advocacy campaign planning
Summary: In this introduction to successfully building out an advocacy campaign you will learn six simple steps that will help you with strategic planning, understanding your audience, messaging for impact, and capturing the zeitgeist to maximize behavioral change and political impact.
Facilitator: Anand Kantaria, Deputy, Head of Advocacy, UN SDG Action Campaign
Length: 10:53 mins
COMMUNICATIONS
EXPAND THE IMPACT OF YOUR ADVOCACY CAMPAIGN THROUGH EFFECTIVE COMMUNICATIONS
C
How to build an effective communication strategy
Summary: With six components of a communication strategy, you will learn the optimal ways of how to execute excellent communications that resonate with your audience, send your messages, and as a result make the change.
Facilitator: Zuha Al-hammadi, Communications Specialist, UN SDG Action Campaign
Length: 11:07 mins
D
How to drive action through social media
Summary: Join this training to maximize the most effective form of communication!
Facilitator: Krisha Sia, Digital Content Consultant, UN SDG Action Campaign
Part 1: 0:43 – 04:59, Part 2: 5:00 – 15:00
Length: 10:41 mins
EVENTS
HARNESSING THE POWER OF (ONLINE) CONVENING FOR GREATER IMPACT
E
How to develop event formats for impact
Summary: Maximize the power of convening different stakeholders to elevate bold messages and ideas – join this training for some top tips on curating event formats for impact, a fantastic tool to mobilize action!
Facilitator: Hannah Messenger, Global Event Strategist, UN SDG Action Campaign
Part 1: 0:02 – 12:00, Part 2: 12:00 – 18:50, Part 3: 18:51 – 20:31
Length: 20:36 mins
F
How to convene your community in an online format
Summary: Create an impact and achieve your intended outcomes when gathering your event community in an online format by reviewing some best practices for activating and engaging your attendees!
Facilitator: Anna Jeffcoat, Digital Event Strategist, UN SDG Action Campaign
Part 1: 4:07 – 9:19, Part 2: 9:20 – 12:43, Part 3: 12:44 – 14:02
Length: 14:10 mins
CREATIVITY
INSPIRING COMMUNITIES TO TAKE ACTION
G
Working with creatives to maximize impact & reach
Summary: Explore how working with creatives can transform any activation into an experience, be more impactful and amplify reach.
Facilitator: Marta Rojas, Lead for Creative Partnerships, UN SDG Action Campaign
Length: 12:25 mins
Contact us if you have a request for training to discuss: support@sdgactioncampaign.com
Flip the Script
Campaign
We all watched as this last year and a half turned everything upside down, changing the way we see the world, each other—even ourselves. We’ve seen kindness and compassion, determination and inspiration, co-operation, and community on a scale we never believed possible.
Global challenges can only be solved when we all work together. That’s why we must flip the script to show that change is possible. We must reimagine the narrative and turn apathy into action. Turn fear into hope. Division into togetherness.
We look to 2022 as a year of innovation and resolution, and we will work with all our partners across all sectors to make sure we are part of the solution. Every action matters – no matter how great or small. We will flip the script on our own approaches to help mobilize, inspire and connect our global community of SDG actors. This is our moment and the time is now.
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