Spread your Goals and flap your wings for the #SDGs! A campaign launched in Germany invites citizens to have a say on the #SDGs

One small flap of your wings can make a huge difference for a better world!  #SpreadYourGoals2030

The UN SDG Action Campaign and media company Weischer Media have launched today the Spread Your Goals campaign, combining Augmented Reality, outdoors, cinema, mobile, and social media. By using the mobile app Shazam’s new AR feature, everybody can learn about the SDGs and spread their wings to advocate for sustainable development.

It’s simple to participate:

1) Download the app Shazam

2) Click on the camera icon

3) Scan the orange code in the image below

4) Take your photo and start sharing with the hashtag #SpreadYourGoals2030!

The wings are shown in the app as moving stickers and the photos can be shared directly from the app to social media. For a special WOW effect, you can also make the wings flap!

Curious about what each wing portraits? Click on each of the goals and read more about the SDGs, and tell the world which SDGs you are most passionate about via  MY World 2030 . MY World is a global citizen survey to bring people’s voices into official debates about the Sustainable Development Goals (SDGs). Almost 10 million people from 194 countries have shared their views on MY World.

Additionally, billboards have been placed in six German cities, showing wings with elements from all 17 Goals and carrying the Shazam Code to enter the Augmented Reality experience. One of these billboards will be on display at the Global Festival of Action for Sustainable Development.

Which goals do you want to spread? Let people know and start soaring to new heights!

 

A New Narrative for Development: World’s Best News

Decades of negative communication about hunger and hopelessness in developing countries has resulted in a general public attitude that the fight against poverty does not work. We need a new narrative about global development: Nuanced and current knowledge creates hope – and hope creates motivation for action.

World’s Best News is an example of a unique partnership that brings together the UN and more than 100 NGOs and 100 private companies. Since 2010, the independent media platform World’s Best News has published news about progress and solutions to the world’s challenges to the Danish population. All uniting to spread news about progress on a variety of different platforms using the Sustainable Development Goals as the frame and constructive journalism as method. The aim is to connect civil society, business, and the citizens in the pursuit of a more informed and sustainable world.

A collaboration with DSB, the Danish Railways, made it possible to decorate and InterCity train with World’s Best News messages.

Today, World’s Best News is now an international network with sister organizations in Ireland, Netherlands, Norway, Finland.

It is deeply ingrained in ‘classical’ journalism to focus on conflicts and problems in society. However, while being critical is essential to all objective reporting, the focus on conflicts often gets out of hand in the mainstream media. Instead, World’s Best News focus on progress, possibilities and solutions to the big challenges facing the world today.

“World’s Best News has shown that it is possible to change the world. You are creators of hope and perspective.”
Johanne Schmidt-Nielsen, Member of Danish Parliament.

“The collaboration with World’s Best News has made us reconsider our coverage of global issues. When you started with constructive journalism it influenced the rest of the content in our newspaper”
Jonas Ratje, Editor in Chief, Metroxpress.

Meet people with constructive and unexpected development news. That is the core objective of World’s Best News.
Credit: Louise Dyring Mbae

How and why this action impacts the people in the community ?
When more people know about the solutions to the world’s problems, they are more motivated to ensure these solutions will be implemented and put into action. When World’s Best News launched in 2010, 16% of the Danes believed there was progress in lifting people out of poverty; in 2016 this number increased to 32%.

We invite you to follow this special blog series on the High Level Political Forum 2017 “Eradicating poverty and promoting prosperity in a changing world” to find out more about the action taken by citizens and organizations of the country presenting their Voluntary National Review on the SDGs