On International Women’s Day, the United Nations Sustainable Development Goals Action Campaign and YouTube are launching an initiative to reach new audiences and inspire awareness and action on the Sustainable Development Goals.
The #OwnYourVoice campaign is the first in a year long series of efforts to inspire people around the world to raise their voices for gender equality and take action by sharing how they will contribute to the cause.
In its pilot year, the inaugural group of Change Ambassadors include seven international YouTube creators who are passionate about global issues. When combined, Jackie Aina (US, lilpumpkinpie05), Taty Ferreira (Brazil, AcidGirlTestosterona), Hayla Ghazal (UAE, HaylaTV), Ingrid Nilsen (US, missglamorazzi), Louise Pentland (UK, Sprinkleofglitter), Chika Yoshida (Japan, cyoshida1231) and Yuya (Mexico, lady16makeup), represent fan communities comprised of millions of people around the world.
The 17 Sustainable Development Goals are a remarkable opportunity to build a more sustainable and equitable world for present and future generations. This project aims to show the integrative nature of this universal agenda while highlighting the complexity and diversity of each of the issues.
“By working with YouTube and the Change Ambassadors, we can help inform and inspire new audiences to support the implementation of the SDGs” said Mitchell Toomey, Director of the UN SDG Action Campaign. “The United Nations can also learn a great deal from the Change Ambassadors by analyzing the measurable impact of the campaign and seeing how their audience reacts to this new approach.”
Throughout the year, the UN’s SDG Action Campaign will work with partners across the UN system to help the Change Ambassadors learn about the Sustainable Development Goals, as well as about the calendar of international events during which their influence could make strong impact. The creators will work to integrate the advocacy language into their own content programming on an ongoing basis and will also come together several times throughout the year to activate these topics through various angles.
“The ultimate goal is to empower current new media experts to get involved in issues that are important to the United Nations so they can take an active role in creating conversation and change with their highly engaged communities. We look forward to building this program together with YouTube and the inaugural group of Change Ambassadors over the coming year.”
Join in and take action to support gender equality: www.GlobalGoals.org/girls-progress
For more information please contact Kristin Gutekunst, Project Manager, UN SDG Action Campaign (Kristin.firstname.lastname@example.org)