UN SDG Action Campaign at European Development Days

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UN team

On 15-16 June 2016,  the UN SDG Action Campaign jointly with the UN Brussels Team facilitated the setting up and coordination of an SDG Action Hub at the European Development Days (EDD) in Brussels, Europe’s leading forum on sustainable development. For its tenth anniversary, EDD 2016 focused on the Sustainable Development Goals.

Organized by the European Commission, EDD brings the development community together each year to share ideas and experiences in ways that inspire new partnerships and innovative solutions to the world’s most pressing challenges.

Watch our new video featuring highlights and prominent speakers from EDD 2016:

Agenda 2030 and the 17 Sustainable Development Goals (SDGs) represent an unprecedented leap forward in the fight against poverty and inequalities, as well as in the struggle for environmental sustainability. The SDGs embody a universal, inclusive and transformative vision of development, which calls upon all Member States to ensure a life of dignity for all, leaving no one behind.

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UN team with World Bank President Dr. Jim Kim, UN Secretary-General Ban  Ki-moon and his wife Mrs. Ban, and European Commissioner Neven Mimica

The EDD provided a unique opportunity to generate momentum around Agenda 2030 in Europe and across the globe, and to reflect on the universal character of the Goals.

At this year’s forum, the United Nations (UN) showcased and celebrated the Agenda 2030’s inclusive spirit of leaving no one behind and the SDGs, which are truly the “peoples’ goals”. It also underscored the importance of citizen engagement and action-centered initiatives to deliver on the Agenda and achieve the Goals.

Queen Mathilde of Belgium visits the UN Stand

Visitors to the stand had the opportunity to learn more about the SDGs through new technologies such as virtual reality, and interact with the data generated from the MY World survey, as well as to promote the SDGs first-hand by having a say at the stand’s meeting point and taking pictures of themselves with the different Goals.

Visitors interact with data and watch virtual reality

Watch video / See photos

This International Women’s Day, add your voice for gender equality!

On International Women’s Day, the United Nations Sustainable Development Goals Action Campaign and YouTube are launching an initiative to reach new audiences and inspire awareness and action on the Sustainable Development Goals.

The #OwnYourVoice campaign is the first in a year long series of efforts to inspire people around the world to raise their voices for gender equality and take action by sharing how they will contribute to the cause.

IMG_3208In its pilot year, the inaugural group of Change Ambassadors include seven international YouTube creators who are passionate about global issues. When combined, Jackie Aina (US, lilpumpkinpie05), Taty Ferreira (Brazil, AcidGirlTestosterona),  Hayla Ghazal (UAE, HaylaTV), Ingrid Nilsen (US, missglamorazzi), Louise Pentland (UK, Sprinkleofglitter), Chika Yoshida (Japan, cyoshida1231) and Yuya (Mexico, lady16makeup), represent fan communities comprised of millions of people around the world. 

The 17 Sustainable Development Goals are a remarkable opportunity to build a more sustainable and equitable world for present and future generations. This project aims to show the integrative nature of this universal agenda while highlighting the complexity and diversity of each of the issues.

“By working with YouTube and the Change Ambassadors, we can help inform and inspire new audiences to support the implementation of the SDGs” said Mitchell Toomey, Director of the UN SDG Action Campaign. “The United Nations can also learn a great deal from the Change Ambassadors by analyzing the measurable impact of the campaign and seeing how their audience reacts to this new approach.”

Throughout the year, the UN’s SDG Action Campaign will work with partners across the UN system to help the Change Ambassadors learn about the Sustainable Development Goals, as well as about the calendar of international events during which their influence could make strong impact. The creators will work to integrate the advocacy language into their own content programming on an ongoing basis and will also come together several times throughout the year to activate these topics through various angles.

“The ultimate goal is to empower current new media experts to get involved in issues that are important to the United Nations so they can take an active role in creating conversation and change with their highly engaged communities. We look forward to building this program together with YouTube and the inaugural group of Change Ambassadors over the coming year.”

Join in and take action to support gender equality: www.GlobalGoals.org/girls-progress

For more information on the Sustainable Development Goals, visit: https://sustainabledevelopment.un.org/sdgs

For more information please contact Kristin Gutekunst, Project Manager, UN SDG Action Campaign (Kristin.gutekunst@undp.org) 

YouTube Change Ambassador Forum on Gender Equality

The UN SDG Action Campaign collaborated with YouTube to invite seven YouTube Creators to the UN for a full day forum on the Sustainable Development Goals, and gender equality. 

The recently appointed YouTube Change Ambassadors included seven international YouTube creators who are passionate about global issues. These included Jackie Aina (US, lilpumpkinpie05), Taty Ferreira (Brazil, AcidGirlTestosterona),  Hayla Ghazal (UAE, HaylaTV), Ingrid Nilsen (US, missglamorazzi), Louise Pentland (UK, Sprinkleofglitter), Chika Yoshida (Japan, cyoshida1231) and Yuya (Mexico, lady16makeup).

The young women received briefs from several UN agencies, including UNFPA, UNOCHA, and UN Women, plus Project Everyone. They discussed the possibilities and challenges as female YouTube creators, and also spoke about the opportunities for empowering and inspiring women around the world through YouTube. The Creators committed to integrate the advocacy language into their own content programming on an ongoing basis and to activate these topics through various angles.

The 17 Sustainable Development Goals are a remarkable opportunity to build a more sustainable and equitable world for present and future generations. This project empowered influencers in new media with the proper knowledge and confidence to further messaging around the SDGs to their respective audiences in their own words. The aim is to convert young influencers into long term activists for the SDGs and the issues they feel most comfortable in championing.