Action for SDGs: Youth Entrepreneurs for Social Good

Young people are the core power to achieve Sustainable Development Goals.  Therefore it is essential to introduce them to the concept of sustainable social businesses and the role of innovation so that they can better lead the innovation in industry and infrastructure and solve social problems through unique innovative ways.

Bangladesh entrepreneurs presented lectures on project promotion, investor’s
attraction, branding construction etc. and provide one-to- one training to help participants design
their business plan.

“Youths show a great sense of social responsibility. They understand the concept of social business and they have their own innovative ideas. I hope that they can put their plan into practice and more exchange opportunities between China and Bangladesh can be organized.”

Lamiya Moshed, Executive director of Yunus Center

China-Bangladesh Social Business Young Leaders Program is organized by Youthink Center and gets support from Yunus Centre, Social Business Youth Alliance, Grameen, Intel and other social businesses in Bangladesh. It is a one-week program where the participants will engage in dialogue with Nobel Laureate and SDGs advocate Professor Muhammed Yunus, visit Grameen Bank, lead a social business in Dhaka and then design their own social business idea.

Students talking with Nobel Prize Laureate and SDGs Advocate Prof. Muhammad Yunus

The student teams undergo three main phases:

  1. Learning: Students learn about social business and the Sustainable Development Goals.
  2. Field Visiting: Students go to different social businesses to learn about their models and practices.
  3. Designing and competition: Students design their own social business and present it to partners and stakeholders.

Feeling inspired to take action?
JOIN the Global Day of Action “We the People #Act4SDGs on Sept 25

On 25th September 2017, 2nd anniversary of the SDGs we are calling for actions across the world to tell people about the global goals and tell our leaders how we are performing. We the People #Act4SDGs.

Read more stories of Action for SDGs from all over the world and be inspired …

 

Action for SDGs: Gender Equality to unleash the full potential of youth

The power of feminist theory and action is what young people need to create understanding across differences and learn how to lead healthy lives and make social change.

Zimbabwe United Nations Association (ZUNA) embarked on the “Different Gender Same Agenda” project. Located in a patriarchal society, gender equality issues are important.

That is why ZUNA firstly engaged in giving an introduction to the project to school patrons and to more than 70 students at the beginning of the school year. Then the book “We should all be Feminists” was given to patrons and students.

The orientation and assessment workshop went further, involving two more schools and creating a wider understanding amongst students and increasing the scope of the project.

Two students from Glenview High School present their research findings.
Credit: Kudakwashe Chinjekure

“Gender Equality is about empowering our young girls to explore their worlds without fear of breaking barriers to reach their full potential” Munesu Mushonga

The aim of the awareness campaign is to create a gender-aware generation that takes into consideration the concept of gender inclusiveness in leadership, community participation, policy and decision making. High school students have a tendency to flock to courses that bridge what they learn in the classroom to the outside world. Educators would make a difference. A social transformation will take a village of teachers, scholars, and activists and there is need to reach out to these groups.

A teacher facilitating a workshop on gender equality with high school students

Teachers and educators need to be capacitated, they need support with age appropriate and relevant content that speaks to their communities.
They need to do more global research on issues of gender and sexuality and bring that knowledge back to their schools.
Organizations and schools need to engage in partnerships on how to bring more gender research into the curriculum design.

The “Different Gender Same Agenda” has assisted in changing mindsets and attitudes of young people in Zimbabwe.

Feeling inspired to take action?
JOIN the Global Day of Action “We the People #Act4SDGs on Sept 25

On 25th September 2017, 2nd anniversary of the SDGs we are calling for actions across the world to tell people about the global goals and tell our leaders how we are performing. We the People #Act4SDGs.

Read stories from all over the world and be inspired …

“The SDGs in Action: Country-led, Country-owned”

Join the conversation at the UNGA Side Event on “The SDGs in Action: Country-led, Country-owned” on 21 September 2017, hosted by UNDG.  Speakers include Heads of State/Government and Ministers from the Gambia, Kyrgyzstan, the Republic of Korea, Mexico, and Colombia as well as the UN Deputy Secretary-General and the UNDG Chair. Find more information here

Colombia pioneers the 2030 Agenda for Sustainable Development

In the early days of SDG implementation, the Goals have proven to be a powerful driver of Colombia’s National Development Plan, the Peace Agreement, and local development plans.

In the department of Nariño on the Pacific coast, young people are overcoming adversities and inequalities. Here is their story on how rural entrepreneurship contributes to peaceful communities.

Chocó and Guajira are among the poorest departments in Colombia, but also home to some of the most biodiverse regions. Here, the 2030 Agenda brings an opportunity to plan a future where the environment is the basis for sustainable and inclusive growth.

The City of Montería has become one of Latin America’s greenest cities, linking green urbanism, transportation and renewable energy to the SDGs. Read more about Montería’s journey.

SDG 6 is coming to life – Korean professor invents device for safer drinking water

For the SDGs to come to life, it is often said that we need new ways of working, new partnerships and everyone to participate – not only governments and UN agencies.

Professor Kyoung-Woong Kim has embraced this message. Together with his team at the Gwangju Institute of Science and Technology, he has developed a water purification device with the potential to change the lives of millions of people.

So how does the device work? As a specialist in soil and underground water contamination, Professor Kim has developed a membrane allowing the purification device to selectively remove water pollutants including pathogenic bacteria. This means purifying contaminated water to 99.9% drinking water. What’s more, the device can be easily installed in disaster-affected areas since its design allows water to flow through the membrane by manual pedaling, without any need for electricity.

Today, 663 million people are still without access to safe drinking water. To achieve SDG 6 local communities, researchers and business need to come together.

Through project “Ongdalsam”, or “Small water spring” in Korean, Professor Kim aims to engage with developing countries where climate change, rising sea levels and water-borne diseases caused by polluted drinking water is a threat to development. The project was first known across Korea when it was discovered in 2009 that the device could purify two liters of water per minute, providing drinking water to about 200 people a day. Since then the device has traveled to Sudan, Fiji, and Kiribati and soon to Tuvalu, where climate change is a threat to water security.

Global sustainable development requires more researchers and entrepreneurs to follow in Professor Kim’s footsteps.

SDG10: Reducing inequalities –
Early attention to the rights of girls and boys with disabilities in Mexico

In Mexico, an initiative on reduced inequalities focusing on children with disabilities has improved the lives of 12,000 boys and girls. So far, 350 caregivers in 9 states have been trained to improve the quality of care and to achieve the full development of children’s skills and abilities.

The Mexican Ministry of Social Development leads a Childcare Facilities Program for Working Mothers that includes 9,200 facilities and reaches 300,000 children in poverty-stricken homes; about 1.7% of whom have a disability. A while ago the UN carried out an analysis of the program, which showed that those in charge of caring for children with disabilities, mostly women, did not have the adequate training to detect developmental challenges, nor to provide caring that allowed the children to reach their maximum potential.

This is the background to a pilot initiative* that aims to increase the quality of care for children with disabilities. So far, 350 caregivers in 9 states have been trained, benefiting more than 12 000 girls and boys. Focus lies on early intervention. The idea is that attending to children with disabilities at an early age will foster the full development of their skills and abilities, give better opportunities to complete schooling and ultimately increase their prospects of leading a life as a fully empowered society member. Caregivers were also trained in human rights, diversity, inclusive planning of educational activities, accessibility and development of community support and networks.

All people may at some point in their life experience a disabling situation. It is a universal issue and is as such addressed throughout the SDGs. For these 12,000 boys and girls, the pilot initiative has meant real change and development. This is what the 2030 Agenda is about: implementing public policies that target the most vulnerable to ensure that no one is left behind.

*The pilot initiative “Model of care and inclusive care for children with disabilities in the framework of the Program of Childhood Stages to Support Working Mothers” is funded by the United Nations Fund to Promote the Rights of Persons with Disabilities (UNPRPD) and brings together UNDP, UNICEF and the Pan American Health Organization/WHO. The project seeks to comply with the United Nations Convention on the Rights of Persons with Disabilities, signed by the Mexican government in 2007.

Country-led progress on the SDGs – the journey of The Gambia

Only nine months ago, the Gambia stood on the verge of conflict. Yet since then, the leadership has launched a reform agenda towards a progressive democracy that addresses the needs of all its citizens. A new chapter has begun.

After 22 years of authoritarian rule, The Gambia is facing a unique opportunity for transition. The African Agenda 2063 and the Sustainable Development Goals can be powerful levers for change as the government stands committed to achieving the SDGs.

25 November 2011, Nyangen – Girl explaining the meaning of the photo she has taken for the Participatory Photo Exhibition at the Reastitution. Boys and girls were asked to describe their village, its problems and its achievements using a digital photo camera.

For the Millennium Development Goals, the precursors to the SDGs, Gambia indeed made significant progress in several areas. Gender equality was one. In 2015, the practice of female genital mutilation or cutting was criminalized, placing The Gambia among 26 other African countries that have banned this nefarious practice. The targets on water and sanitation were met with over 85% of the population having access to clean water and sanitation. Child mortality was significantly reduced.

But unfinished business remains. Many mothers still die while giving birth and The Gambia aims at a maternal mortality ratio of less than 70 per 100,000 live births by 2030 or sooner.

Almost one in three Gambians are vulnerable to food insecurity. To achieve SDG 2, the recently launched National Zero Hunger Strategic Review is identifying hunger gaps at all levels. This will be followed by regional consultative sessions throughout the country.

As a low-lying country, situated close to the sea, The Gambia is one of the most vulnerable places in the world to climate change. To adapt and mitigate the impacts, the government is implementing a series of actions. The Climate Change Early Warning Systems are being strengthened. Energy and environment concerns are being mainstreamed into national, regional, and local policies, strategies, programs, and plans. Disaster hotspots are being identified to enhance the resilience of coastal and vulnerable communities.

Key to all of these challenges is the younger generation. With a population of only 2 million, The Gambia accounts for a disproportionate number of people embarking upon the perilous journey across the Mediterranean in search for a better life. By August 2017, Gambians accounted for 5.6% (or 6 294 persons) of all arrivals in Europe from the Mediterranean, according to UNHCR.

The government is now developing a migration policy, through a participatory and inclusive approach, including youth organizations. But the Gambian youth must also see a peaceful, sustainable society with opportunities for decent work, access to education and healthcare to feel like they play are a role, are excited about and confident in the country’s future.

This is the moment for Gambia to scale up and gain momentum on what has been set in motion. If wholly-owned by the people, and led by the government, the SDGs can be a vital travel companion on their journey.

Join the conversation at the UNGA Side Event on “The SDGs in Action: Country-led, Country-owned” on 21 September 2017, hosted by UNDG.  Speakers include Heads of State/Government and Ministers from the Gambia, Kyrgyzstan, the Republic of Korea, Mexico, and Colombia as well as the UN Deputy Secretary-General and the UNDG Chair. Find more information here

Action for SDGs – Marketing for a Greener Mindset: Addis Sustainable Life

Addis Sustainable Life (ASL) is a social and business venture based in Ethiopia working on campus sustainability and the distribution of recycled-paper products for the local market.

It was founded in 2014 as a practice-based capacity building platform for young volunteers to provide solutions for sustainable living habits.
As part of its business venture, ASL designs and distributes handmade, biodegradable products from waste paper and traditional raw materials like “Kacha” and “Enset” fibers.

ASL further supports small-scale local enterprises to market and distribute its handmade eco-friendly paper products for private companies in Ethiopia.

ASL Eco-Friendly Recycled Paper Products

The most important change ASL brought within the University community was the “change towards a greener mindset”. The idea of campus sustainability was quite new and ASL pioneered the initiative for young people to engage in simple resource efficiency and recycling habits. Practically, ASL’s major beneficiaries were young student volunteers, green entrepreneurs and low-income enterprises working on the handmade paper production. Apart from raising awareness among students and volunteers, ASL has also been able to reach private companies and convince them to use eco-friendly products and support small scale local green enterprises to provide a better market for green goods and enhance the distribution of recycled materials.

ASL Book donation facilitation for Addis Ababa University students; on Environment, Climate Change and related publications.

ASL served as a platform that allowed young volunteers to think and design waste separation methods. They did this through a Design Challenge Competition for students to come up with cost effective waste separation bins and managed to produce recycled prototypes.  

The aim of Addis Sustainable Life is to mobilize youth for climate action within Universities and address one of the most important elements of sustainability such as resource efficiency and paper waste recycling.
It also functions
 as a creative platform for young green entrepreneurs to create income by marketing and distributing eco-friendly paper products while helping protect the environment. It eventually sensitized private companies to go green while using recycled paper products to promote their business.

Feeling inspired to take action?
JOIN the Global Day of Action “We the People #Act4SDGs on Sept 25

On 25th September 2017, 2nd anniversary of the SDGs we are calling for actions across the world to tell people about the global goals and tell our leaders how we are performing. We the People #Act4SDGs.

Read more stories of Action for SDGs from all over the world and be inspired …

 

Action for SDGs: Civil Society takes the lead! Peru and the Agenda 2030 Ambassadors

The 2030 Agenda Peru Ambassadors Program is promoted by The Millennials Movement, the World We Want Platform and the UN Inter-Agency Network for Youth Development – Working Group on Youth and Gender Equality.  The Program aims to facilitate the educated participation of Civil Society Organizations (CSOs) in the process of dissemination, sensitization, implementation and citizen monitoring for 2030 Agenda and the Sustainable Development Goals at the country level.

Youths discussing SDGs with the CSO Red de Mujeres Iberoamericanas

Through the program, the participant CSOs members join a capacity-building and evaluation process, deliver actions to sensitize their community the 2030 Agenda and SDGs, articulate their organizational goals with the Sustainable Development Goals and bring the voices and opinions of Peruvian men and women to UN and global leaders through the survey My World2030.

“The 2030 Agenda Peru Ambassadors Program, have allowed us interact with other people with similar ideals as our organization, making us feel that we are not alone, that we are accompanied by other youth who have the same desires to make of this a better world.”
– Jessica Danae Tapia Acero, Youth for Change / Líderes por el Cambio

Facilitating this way is a sustainable and inclusive process to achieve the SDGs by 2030. It is important to mention that the program raises awareness about the importance of gender equality to achieve the SDGs through program curricula and as a transversal matter. As it is hard to think about sustainable development when 50% of the population worldwide can’t give their 100% to achieve it.

Peru’s Youth Ambassadors for the Agenda 2030
Credit: Inpulsa Turismo

In 2016 the program reached 16 regions of Peru where 22 CSOs and 162 of their members became “citizen ambassadors” for the 2030 Agenda. 57 actions on the ground were delivered and 2,557 My World surveys were facilitated.

“The Ambassadors Program for the 2030 Agenda has shown us that it doesn’t matter how small the decisions we make every day are, every single decision in every single regards can actively contribute to achieve SDGs by 2030.”
– Rosario Diaz Garavito, The Millennials Movement

The 2030 Agenda Peru Ambassadors Program promotes participation of the CSOs and visualization of their effort as relevant contributions in their communities. CSOs have been contributing to the development process through their communities for quite some time, but many of them do not relate their efforts as contributions to achieving sustainable development at the national level, as some of them are not even familiar with these international instruments.

ICJ Lima

It is clear that the program contributes to the implementation of Sustainable Development Goals 16 (Peace, Justice and Strong Institutions) and 17 (Partnerships for the Goals).  The program also includes gender equality approaches that need to be considered while delivering concrete actions to Peru. Peru is a country with different issues regarding gender inequality, according to the last National Gender Inequality Report 2015, the levels of inequality include both economic and political spheres.

Feeling inspired to take action?
JOIN the Global Day of Action “We the People #Act4SDGs on Sept 25

On 25th September 2017, 2nd anniversary of the SDGs we are calling for actions across the world to tell people about the global goals and tell our leaders how we are performing. We the People #Act4SDGs.

Read more stories of Action for SDGs from all over the world and be inspired …

 

SDG Action Campaign @ Media for Social Impact Summit

The UN SDG Action Campaign is excited to participate in the Media for Social Impact Summit, 14 September 2017 at the UNHQ in NY. Our Global Director, Mitchell Toomey will give a keynote address regarding Action for the SDGs, and Kristin Gutekunst, Executive Producer of the UNVR project, will moderate an exciting panel: Hear Ye! Hear Ye! Virtually Reporting the Realities of the SDGs.

The Media For Social Impact Summit is an annual event that unites representatives of leading media companies, advertising firms and creative agencies with high-level United Nations representatives and communication experts to highlight the power of media to drive social change and strategize campaigns around pressing global issues. Organized by the United Nations Office for Partnerships & PVBLIC Foundation, the summit showcases innovative social campaigns and movements through keynotes, interviews, case studies and roundtables and provides a unique opportunity for delegates to network and learn from the brightest minds in media and build lasting partnerships that further social progress.

We’ll be presenting with the following:

 

(3:30-3:40) How can the media support action on SDGs?

Mitchell Toomey, Global Director of UN SDG Action Campaign (Keynote Address)

(5.40-6.10) Hear Ye! Hear Ye! Virtually Reporting the Realities of the SDGs

VR, AR & MR are set to be mediums that effectively transform our world in the coming years. This panel will introduce VR as an impactful new tool for media. It will deep dive into the results of a successful UN integrative VR campaign and discuss how VR can democratize citizen journalism and access to training to spur activism for the SDGs through advocacy, education and training programs.

  • Kristin Gutekunst, Executive Producer, UN VR, New Media & Immersive Content, UN SDG Action Campaign (Moderator)
  • Frank Smyth, Executive Director, Global Journalist Security
  • Dimitri Moore, Video Producer & Digital Storytelling Coach, Digital Promise Global
  • Rachel Henderson, Communications Manager, Under the Net, UN Foundation
  • Jessica Lauretti, Head of RYOT Studio
  • Phoenix Eyre, Chief Executive Officer The Genesis Development Collaborative, Inc.

Action for SDGs: High School students engage to raise awareness about the SDGs at Cottonwood Festival in Flintridge, California

High School students from Flintridge Sacred Heart Academy joined together to have a session about the Sustainable Development Goals and set up a hub at the Cottonwood Festival in Flintridge, in which they aimed to raise awareness about the Global Goals.

They managed to spread the knowledge through the session and eventually filled in several MyWorld2030 surveys.

Most of the participants were new to the global goals. They found out SDGs are of crucial importance in their everyday lives, to the point that when filling the survey they could not even choose 6 out of 17 because they all mattered to them.

The hub was focusing on SDG13 Climate Action, which was the most related to the course the students are currently undertaking. They created pins of the SDGs by recycling plastic bottles caps, showing their engagement in climate action.

Students from the Flintridge Sacred Heart Academy marking the recycled bottle caps with SDG numbers from 1-17.

“I just learned about these goals today!”
One of the participants after visiting the student-made hub at the Festival.

There has been a lot of curiosity around the SDGs, people felt the need to know more, asked for further information and eventually engaged towards their achievement and evaluation through the MYWorld2030 survey.

A visitor filling out the “My World 2030” survey after listening to the student’s introduction about the SDGs at the festival.

 

FEELING INSPIRED TO TAKE ACTION?
JOIN THE GLOBAL DAY OF ACTION “WE THE PEOPLE #ACT4SDGS ON SEPT 25

On 25th September 2017, 2nd anniversary of the SDGs we are calling for actions across the world to tell people about the global goals and tell our leaders how we are performing. We the People #Act4SDGs.

 

Read more stories of Action for SDGs from all over the world and be inspired …

Action for SDGs: Building Bridges for Women Entrepreneurs

Young women are disadvantaged compared to their male counterparts when it comes to access to funding, community trust, government tenders, and mentorship. The actions taken by the Building Bridges Foundation and its partner’s efforts in Sub-Saharan Africa can effectively address the challenges that hinder young female entrepreneurs in setting up and running their businesses.

The Building Bridges Foundation in partnership with the Netherlands Ministry of Foreign Affairs and the UN SDG Action Campaign has developed a project that focuses on the economic empowerment of young female entrepreneurs in eight countries in Sub-Saharan Africa.

This program has helped to equip youth entrepreneurs with the skills and tools that enabling them to grow their businesses, and empower more women and girls in their communities.

“When your dream scares you, that’s when you know you are on the right track.” Sometimes I’d look at myself and think, will I really be able to be a 15-year- old designer?
This is crazy! And then I realize that what I’m doing is really unique and it’s special.
I just have to keep on doing it.”
Tawile – Malawi.

What has been the impact so far?

  • More than 1000 young entrepreneurs participated in the project
  • 80 Humans of MY World stories were created that continue to inspire many young people around the world to do chase their dreams.
  • 27 female youth entrepreneurs have been incubated and assisted with the skills and tools that are needed for their business to prosper and employ more young people.
  • A book and research report were presented to heads of state, ministers, NGO leaders and other stakeholders during the Nairobi High-Level Meeting of the Global Partnership for Effective Development Cooperation.
  • Local hubs and a network of youth entrepreneurs that cover 45 cities in eight countries in Sub-Saharan Africa (South Africa, Mozambique, Zimbabwe, Malawi, Tanzania, Rwanda, Uganda, and Kenya) have been created.

The policy recommendations set out by the research component of the project aim to enhance new regulations and programs driven by multi-stakeholder cooperation in order to boost the economic activities of young women.

Feeling inspired to take action?
JOIN the Global Day of Action “We the People #Act4SDGs on Sept 25

On 25th September 2017, 2nd anniversary of the SDGs we are calling for actions across the world to tell people about the global goals and tell our leaders how we are performing. We the People #Act4SDGs.

Read more stories of Action for SDGs from all over the world and be inspired …

 

SDGs at the German Government’s Open Days

On 26th and 27th August 2017, the German Government held their annual Open Days, this year under the motto “Fancy a date with democracy?”.

People in Berlin had a chance to visit the German Chancellery and the Federal Ministries as well as the Press and Information Office. The UN SDG Action Campaign coordinated an interactive space on the SDGs at the Chancellery Gardens jointly with the German Chancellery sustainable development team and the German Council on Sustainable Development.

Overall, the Open Days attracted more than 120.000 visitors, including families and young people who all had the opportunity to interact with the German federal government and administration.

The Campaign team raised awareness on the Sustainable Development Goals and featured a range of innovative tools for citizen engagement. Children and adults were especially keen to try United Nations Virtual Reality and get an impression of what life is like in Liberia after Ebola, in a refugee camp in Jordan or in the Gaza strip. Many visitors took the opportunity to share their views on the Goals by taking the MyWorld 2030 survey and checking out the views of other citizens from around the world on the MYWorld 2015 and MyWorld 2030 data visualization platforms.

The Open Days also featured the Humans of My World exhibition, which showcases personal testimonies from around the world on why the SDGs matter to the people being quoted.

Read more about the Government’s Open Days 2017 on the website of the German Federal Government here (in German).

Stay up to date and catch the next SDG Action Campaign Hub by following us on Twitter and Facebook.

Have your Say on the SDGs taking the MYWorld2030 survey.

Are you up to the challenge? Call for proposals: UNVR App

SUMMARY

We believe that virtual reality has the ability to unlock real potential for change. We have already witnessed the positive effects that early UNVR content has had on small groups via targeted screenings, and are now seeking to move our project to scale. That’s why we’re calling for the support of the international creative & tech community!

The UNVR project is seeking the services of an experienced team for the creation of an application that will host 360 video, and eventually room scale virtual reality content from across the UN system. This app will also be an environment to suggest ways to make impact, such as educational curricula, fundraising links, advocacy initiatives, etc.

To apply, please send a proposal to support@sdgactioncampaign.org by 31 August 2017. Extra consideration will be paid to those applications with reduced or pro bono suggestions. Please see the full terms of reference for more details below!

 

BACKGROUND

About Sustainable Development Goals https://sustainabledevelopment.un.org/sdgs

In September 2015, countries ratified the new Global Sustainable Development Agenda, with the target of creating a better world for people and planet and leaving no one behind. Agenda 2030 and the Sustainable Development Goals (SDGs) represent an unprecedented leap forward in the fight against poverty and inequalities, as well as in the struggle for environmental sustainability. The SDGs embody a universal, inclusive and transformative vision of development, which calls upon all Member States to ensure a life of dignity for all, leaving no-one behind. The realization of this agenda will require the existence of sufficient political will and the generation of an enabling environment for citizens to actively engage in the implementation, monitoring and review efforts.

This presents the opportunity for renewed energy for global action to build a more equal and peaceful world. In effort to build global awareness and people’s’ participation in the 17 Sustainable Development Goals between now and 2030, the United Nations SDG Action Campaign is working with innovative partners to capture the attention and imagination of people who might not otherwise be aware of major development issues in their countries or locally.

About the UN SDG Action Campaign http://un.org/sdgaction

The UN SDG Action Campaign is a special initiative of UN Secretary-General, administered by the UN Development Programme and mandated to support the UN system-wide and the Member States on advocacy and public engagement in the implementation of the Sustainable Development Goals by 2030. With a proven track record since 2002, it empowers and inspires people across the world to take action in supporting their governments, building multi-stakeholder partnerships and leveraging cutting-edge communication technologies to bridge the gap and ensure a transparent dialogue between world leaders and their constituencies, especially the most marginalized and vulnerable populations. Through virtual reality (UNVR), new and traditional media, and other immersive experiences, the UN SDG Action Campaign leverages new technology and creative storytelling to empower individuals to share personal anecdotes of the SDGs. These initiatives create a bridge of understanding, empathy and collective accountability for building a better world and achieving the SDGs by 2030.

About UNVR http://unvr.org

Since 2015, the United Nations SDG Action Campaign has coordinated the United Nations Virtual Reality Project, using the power of immersive storytelling to inspire viewers towards increased empathy, action and positive social change. The project unites the UN system’s immersive content under one brand and distribution system, allowing the system to mutually leverage each other’s expertise and to collaborate.  The films provide a deeper understanding for those living in the most complex development challenges, catalyzing urgency for those most in danger of being left behind if the Sustainable Development Goals (SDGs) are not met. It highlights those already creating solutions to inspire a sense of shared responsibility and collective action, however small. It will seek to capture the common human experiences that individuals face and showcase UN solutions and results that are both uplifting and enduring. It will illustrate partnerships with government especially at the local level, and show how the UN helps meet national priorities through sustainable development. By sharing these VR experiences the SDG Action Campaign is hoping to inspire change that improves peoples’ lives and creates the world we all want.

Building upon its mandate to amplify the voices of those who are often unheard, particularly the world’s most vulnerable, the project will also work to build partnerships that empower storytellers with sharing their talents by connecting people from the diplomatic, tech and creative world to innovate upon how VR stories are created, shared, and used for impact. Through such partnerships, UNVR aims to ensure a diversity of voices are heard and empowered with the right technology and mentoring. It will also allow people with the power to make a difference have a deeper understanding of their world, and hopefully to act to make a difference.

The Campaign created its first 360’ film in January, 2015. The project targeted decision makers primarily in the first phase of the Virtual Reality Project to spread awareness and create empathy; coordinating a series of exhibitions, workshops, panel discussions, and media moments to further elevate the critical issues it addressed. The films were screened at the most important diplomatic forums to use in high level advocacy and policy impact, shown to decision makers as encouragement for them step into the shoes of their constituencies & take bold actions, creating media attention and momentum.

The films have helped position the UN brand positively, showcasing the organization’s ability to lead in both innovative technologies and storytelling. It has spearheaded a shift in storytelling, amplifying the voices of the most vulnerable people who are in danger of being left behind, while allowing these individuals to tell their own story with dignity. Finally it has allowed the UN system to unite under one platform to share resources and address cross-cutting issues.

Initial findings from testing VR for fundraising have shown the ability to inspire large increases in face-to-face fundraising across a variety of different variables, including: increased propensity to stop and engage; increased inclination to donate after engagement; increased average donation value. Apart from this, it was also found that the VR experience enables access to better locations and venues so that more individuals can witness the content.

The Campaign has ambitious plans to package each of the films in different ways so that they may be used by a variety of stakeholders to continue to raise awareness and for the complex global issues highlighted, especially for young people around the world. In addition to showcasing the VR experience at high-level UN meetings, the SDG Action Campaign is working with partners to create advocacy platforms, awareness and fundraising campaigns. Films will be distributed widely to raise the profile of individual issues with the purpose of helping raise resources and to promote awareness, as we have seen with previous VR documentaries from the UN SDG Action Campaign.  

By partnering with leaders in the field of new technologies for education and communication, the Campaign wishes to develop kits and curricula so that the films may be used in classrooms across the world to promote understanding, empathy and critical thinking for young people – connecting them across the globe. Initial testing has shown that VR is an effective tool to build context, awareness and interest for understanding and discussing real world situations. Through an open sourced app and accompanying curriculum, teachers can use it as a guided learning tool, inspiring brainstorming on ways to create real change.

 

UNVR APP

The UNVR app will allow the UNVR project to move to scale, creating an tool for advocacy, fundraising, and education. The UNVR app will serve as a home for some of this select content and encourage people to take actions related to the Sustainable Development Goals (SDGs). UN produced films have traditionally lived on third party VR apps. The UNVR app will centralize the content being made into one platform, solving the critical need for a distribution method for the UN System. The app will include action-oriented messaging and links to complimentary campaigns so viewers can directly have an outlet for responding to the content.

In the future we foresee the project working as a distribution platform, and also a catalyzing agent to host educational information and curriculum, and to provide ways to take action on the issues contained within. It will serve as another critical open source tool for citizens around the world to easily contribute and campaign for the SDGs.

Criteria for first phase release

  • Display 360 VR video
  • Integrate audio formats for current content and Integrate dynamic audio formats such as .Mp3 and .tbe
  • Intro screen with multiple tour option, where user can select content/Scene by sliding the screen.
  • White labeled custom branding
  • Content to be categorised using a given taxonomy by UN Agency, region, SDG, topic and custom tags.
  • Keyword search for contents using the taxonomy and tags above.
  • In-app push notification functions.
  • ‘Sticky’ functionality for preferred placement in list for certain contents.
  • Click on title, thumbnail or short description brings audience to title page with more info with credits.
  • Hotspot option to display more info on the scene.
  • Click, GYRO and accelometer sensors based on app capabilities. When user gazes/clicks a link icon it should directly navigate to the content.
  • Users can navigate initially from device without HMD or while in HMD.
  • Universal access through WebVR or similar service.
  • Available on App stores for Google and Apple.
  • Action buttons after each video.
  • App will be dynamic for input from the UN which can be updated with new content from the UN side using specific style guides.
  • VR Analytics: Integrate with a 3rd party app provided by the UN that has normal analytics plus 360′ heat maps; advanced tech for emotional tracking to use head movements to decipher head movements and behavioral insights of users.
  • Supports branching narratives in 360 video.
  • Supports room-scale experiences.
  • Linked to SteamVR, Oculus and other non app or HMD specific storefronts.
  • Live streaming capabilities.
  • Multilingual capability for content and the app.

Criteria for next phase development (wishlist)

  • Supports branching narratives in 360 video
  • Supports room-scale experiences
  • Linked to SteamVR, Oculus and other non app or HMD specific storefronts

Format, branding

Appealing apps to model off of:

  • NY Times App
    • Positive: playlist capabilities, clean layout,
    • Negative: lacks an overarching search matrix of playlists, not easy to find new content in this layout
  • Within
    • Positive: new release notification on thumbnail. Download/stream buttons easy. Not easy to find content in this layout.
    • Negative: no further contextualized information listed
  • UNICEF 360
    • Positive: Donate button. Introductory video about the project, links to About Us Canada to drive towards further info.
    • Negative: lack of overarching info about the project and how it integrates into unicef – fragments UN messaging.

 

REQUIRED QUALIFICATIONS

  1. At least 3 years of demonstrated experience (sample work available on app stores) in developing apps for hosting content (preferably VR).
  2. Ability to design interactive user experiences that span across multiple app stores.
  3. Previous experience in working with the UN is highly desirable but not required.

 

DELIVERABLES:

  1. A VR app that will be supported for 1 year for maintenance after sign off on delivery by the UN.
  2. The application to be available on Apple, Android, VIVE, Oculus, Daydream and webVR.
  3. All source code and completed documentation handed over to the UN at the sign off off the project.
  4. All 3rd party servers and SAAS apps used  to be purchased (should be included in the financial proposal) for 1 year and credentials handed over to the UN at sign off.
  5. A detailed cost projection for 2nd year based on 3rd party servers and subscriptions used.
  6. Knowledge transfer of how to add new content and make minor UI updates such as adding new logos.

 

TO APPLY

Please send a detailed proposal to support@sdgactioncampaign.org with the subject: UNVR App Proposal by 31 August 2017. Proposals should address the listed qualifications and include a methodology, timeline, and supporting documentation that will help our consideration in choosing the best content proposal. Extra consideration will be paid to those applications with reduced or pro bono suggestions. During launch, a PR strategy will acknowledge the firm that produces the content, and proper accreditation will be paid as agreed.