Campaigning Support
Creativity, communication, and co-creation have the power to shape narratives, mobilize communities, and drive meaningful change. The UN SDG Action Campaign harnesses these forces to amplify advocacy and engagement efforts through creative, open-source campaigns, impactful exhibitions, and strategic communications. By leveraging creative mediums – from digital art exhibitions to physical activations – the Campaign inspires action, influences political processes, and taps into humanity’s creative power for good.
UN SDG Action
Campaign offers:
CAMPAIGN RESOURCES AND CO-CREATION WORKSHOPS
The Campaign provides partners with adaptable campaign resources and interactive co-creation workshops to mobilize action and amplify engagement. These toolkits and sessions equip organizations with strategic storytelling, digital advocacy, and grassroots mobilization tools tailored to local and global contexts.
ART EXHIBITIONS
The Campaign co-curates art exhibitions that use storytelling and activism to inspire action. By collaborating with artists and cultural institutions, these exhibitions transform global challenges into compelling visual narratives that drive collective action.
CAMPAIGN RESOURCES AND CO-CREATION WORKSHOPS
In a rapidly evolving digital landscape, the Campaign provides partners with comprehensive campaign resources and co-creation workshops designed to mobilize action, amplify engagement, and drive systemic change. These toolkits include ready-to-use assets and editable templates—such as key messages, branding assets, social media materials, and action-oriented resources—that enable partners, organizations, and grassroots movements to tailor messaging to their local and regional contexts while maintaining a unified global narrative. To further support effective campaign implementation, the Campaign facilitates co-creation workshops through interactive ideation sessions on strategic storytelling, digital advocacy, and grassroots mobilization to foster collaboration and innovation.
UN SDG Action Campaign offers
open-source campaigns
Flip the Script, SDG Butterfly Effect and Unite to Act are open-source campaigns that can be leveraged by our global network of partners to reach diverse audiences on core SDG messages.
FLIP THE SCRIPT
Flip apathy into action, fear into hope, division into unity. Let’s show that change is possible.
Flip the Script calls on everyone to tell a new story that shapes a new reality, because the world is not working for most people and our planet. Flip the Script shows us that change is within reach and the power is in our hands to create a better life for all on a healthier planet.
At its core, the campaign presents powerful statements inspired by the SDGs that transform negative narratives into positive ones. Physical activation tools such as billboards and signboards, along with digital content such as hero films, GIFs, filters, and stickers are customizable for everyone to share what they are flipping the script on.
FLIP THE SCRIPT
campaign TOOLKIT
Editable templates, ready-to-use assets
The campaign toolkit helps you bring the campaign to life in your community, organization, or digital platforms. Whether you’re hosting an event, creating an interactive space, or launching an online campaign, these resources will guide you in amplifying engagement and inspiring action.
Use the toolkit to access ready-to-use assets, customize visuals, and activate interactive experiences—from augmented reality filters and murals to social media campaigns—to drive awareness and participation.
Step-by-Step Guide
1. Download the Toolkit
Access editable templates, ready-to-use assets, and key campaign materials.
2. Choose Your Activation
Select from digital, physical, or hybrid engagement options, including AR filters, murals, or social media campaigns.
3. Customize & Share
Adapt the materials to your context, add local languages or branding, and share across your networks.
4. Engage Your Community
Host events, encourage participation, and invite people to interact with the campaign.
5. Amplify the Message
Use campaign hashtags, tag relevant stakeholders, and showcase your impact to inspire others.
SDG BUTTERFLY EFFECT
Building on the concept of the butterfly effect – a single action, no matter how small, can drive a positive wave of change across the world.
Why a butterfly? Because just like how the flutter of a butterfly’s wings can cause a ripple effect, every action can lead to transformative change. The premise is simple: achieving the SDGs requires collective action.
The campaign highlights art illustrations mirroring the SDGs in the shape of 17 beautiful butterfly wings – from gender equality to climate action.
Augmented reality brings the wings to life for people to share their commitment through smartphones; while painted murals and installations serve as vibrant canvases for audiences to paint, draw, and interact with to show that each one of us can be part of the movement towards achieving the SDGs.
SDG BUTTERFLY EFFECT
campaign TOOLKIT
Editable templates, ready-to-use assets
The campaign toolkit helps you bring the campaign to life in your community, organization, or digital platforms. Whether you’re hosting an event, creating an interactive space, or launching an online campaign, these resources will guide you in amplifying engagement and inspiring action.
Use the toolkit to access ready-to-use assets, customize visuals, and activate interactive experiences—from augmented reality filters and murals to social media campaigns—to drive awareness and participation.
Step-by-Step Guide
1. Download the Toolkit
Access editable templates, ready-to-use assets, and key campaign materials.
2. Choose Your Activation
Select from digital, physical, or hybrid engagement options, including AR filters, murals, or social media campaigns.
3. Customize & Share
Adapt the materials to your context, add local languages or branding, and share across your networks.
4. Engage Your Community
Host events, encourage participation, and invite people to interact with the campaign.
5. Amplify the Message
Use campaign hashtags, tag relevant stakeholders, and showcase your impact to inspire others.
UNITE TO ACT
We are stronger together, united in action. Show what you unite for.
For too long, we have been used to thinking in divisions. We draw lines, segregating countries, peoples, issues. The power of the SDGs is that they call on us to weave the lines together, transforming them into a ribbon.
The campaign features the motif of a ribbon of unity, calling on us to unite for change. Unity is at the heart of the SDGs because achieving any single goal requires achieving them all. And this is only possible when we come together.
From an immersive museum in the Philippines to a virtual Berlin Tower in the metaverse, the UNITE TO ACT campaign breaks boundaries and unites worlds through innovative platforms. Digital tools such as the ACTivatordigital art, and key visuals can be leveraged to demonstrate the transformative power of unity in action.
UNITE TO ACT
campaign TOOLKIT
Editable templates, ready-to-use assets
The campaign toolkit helps you bring the campaign to life in your community, organization, or digital platforms. Whether you’re hosting an event, creating an interactive space, or launching an online campaign, these resources will guide you in amplifying engagement and inspiring action.
Use the toolkit to access ready-to-use assets, customize visuals, and activate interactive experiences—from augmented reality filters and murals to social media campaigns—to drive awareness and participation.
Step-by-Step Guide
1. Download the Toolkit
Access editable templates, ready-to-use assets, and key campaign materials.
2. Choose Your Activation
Select from digital, physical, or hybrid engagement options, including AR filters, murals, or social media campaigns.
3. Customize & Share
Adapt the materials to your context, add local languages or branding, and share across your networks.
4. Engage Your Community
Host events, encourage participation, and invite people to interact with the campaign.
5. Amplify the Message
Use campaign hashtags, tag relevant stakeholders, and showcase your impact to inspire others.
ART EXHIBITIONS
The Campaign co-curates Art Exhibitions that serve as powerful platforms for storytelling, activism, and advocacy. Through immersive experiences, these exhibitions bridge art and action, translating complex global issues into compelling visual narratives that inspire audiences to engage with the Sustainable Development Goals (SDGs). By collaborating with artists, activists, and institutions worldwide, the Campaign ensures that art remains a catalyst for change, fostering dialogue and driving collective action on critical global issues.
PARALLEL
REALITIES
Triennale Milano, Italy
13 May – 9 November 2025
The Parallel Realities Pavilion, curated by the United Nations SDG Action Campaign at the 24th Triennale Milano International Exhibition, takes visitors on an immersive journey from awareness to action, confronting systemic inequalities through art, storytelling, and activism. Featuring renowned artist Uğur Gallenkuş, alongside inspiring changemakers, the exhibition challenges perceptions, sparks dialogue, and empowers visitors to take meaningful action for a more just and sustainable future.
PREVIOUS
ART EXHIBITIONS
Explore past Art Exhibitions: Hope in Action, Unite to Act, and more.
Art Exhibitions curated by the UN SDG Action Campaign have been unveiled in and around key UN high-level events including the UNGA Hall during the Summit of the Future in New York, the UN SDG Action Awards Ceremony in Rome, and the COP Climate Conferences.
Co-creation Sessions
The UN SDG Action Campaign offers co-creation sessions to guide partners in effectively using our campaign toolkits, accessing resources, and implementing best practices for advocacy and engagement. These interactive sessions provide tailored support on storytelling, digital mobilization, and strategic communications to help amplify impact and drive action for the Sustainable Development Goals (SDGs).
For a co-creation session, contact Krisha Sia, Creative Communications Specialist at [email protected]
Discover previous
co-created campaigns
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