2015 was a culminating year for many global processes led by the United Nations. The MDGs came to an end, and so, after three years of consultations and negotiations, the new Agenda 2030 finally became a highly applauded reality by Member States, Civil Society, and people around the world. In particular for United Nations Millennium Campaign (UNMC), 2015 meant the end of an era and mandate and the conversion into a new phase as the United Nations Sustainable Development Goals (SDGs) Action Campaign (the Campaign).
On September 25th, 2015, countries ratified the new global Sustainable Development Agenda. The Campaign paid homage to the millions of people who helped build the agenda by sharing their stories during the United Nations General Assembly at the We the Peoples Hub.
In October 2015, the Secretary-General Ban Ki-moon mandated the new Campaign to serve as a catalyst to rally stakeholder engagement, and to support a coherent and integrated approach around ensuring the widest possible effort to take action, encouraging active participation in the SDG implementation process, and offering a wide-angle lens reflecting citizen sentiment and feedback on the progress towards achieving the goals from their perspectives.