As part of the UN PGA High Level Thematic Debate on the SDG’s the UN SDG Action Campaign, in partnership with the European Commission and World’s Best News, organized a very successful event “Communicating the SDGs- For Everyone, A Communications Policy Room” on 21 April 2016.
This policy room discussion brought together communication experts, global leaders in politics, business, and civil society, to emphasize the need for increased and better communication and partnerships, and to share best practices.
Panelist of the event included: H.E. the President of the General Assembly, Mr. Mogens Lykketoft; European Commissioner Mr. Neven Mimica; Under-Secretary-General Ms. Cristina Gallach; Director of the SDG Action Campaign Mr. Mitch Toomey, and representatives from the World’s Best News, European Commission.;
This event also discussed how to communicate the Sustainable Development Goals to everybody, led by Chief Creative Officer, Mr. Jakob Trollbäck, TROLLBÄCK+COMPANY, helped to identify new and innovative ideas to make everyone aware of the goals and their content, through a discussion led by Mr. Mitchell Toomey, Director, UN SDG Action Campaign and Ms. Majken Gilmartin, CEO, Eir Soccer. The event also looked at some of the best practices such as the European Year for Development 2015 and World’s Best News and how a unique effort changed the perspective of Europeans with presentations by Ms. Stina Soewarta, Head of Unit – Communication and Transparency, European Commission’s Directorate General for International Cooperation and Development and Mr. Thomas Ravn-Pedersen, Head of Secretariat and Editor-in-Chief, World’s Best News.
Finally participants discussed how international organisations, governments, CSOs and the private sector can best meet the challenge of “Action at All Levels” when it comes to communication. The discussion was led by Mr. Rotimi Olawale, Co-founder Youth Hub Africa (Nigeria) and Chairman of African Youth Panel and representatives from the private sector
With closing remarks from H.E. European Commissioner for International Cooperation and Development Mr. Neven Mimica and Under-Secretary-General for Communications and Public Information Ms. Cristina Gallach, participants left with a series of practical ideas and new input for communicating the Sustainable Development Goals.