Clouds Over Sidra Screened at World Economic Forum’s Annual Meeting of New Champions

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Guests at World Economic Forum watching Clouds Over Sidra.

From September 10th-12th, the Millennium Campaign had the pleasure to present a Virtual Reality screening of the film, Clouds Over Sidra at the World Economic Forum’s Annual Meeting of the New Champions 2015 in Dalian, China.

Clouds Over Sidra,which was created to support the United Nations Secretary-General’s MDG Advocacy Group’s call for partnerships to build resilience in vulnerable communities, immerses the viewer in the life of Sidra, a young Syrian girl living in the Za’atari Syrian refugee camp in Jordan. Gabo Arora — one of the co-creators of Clouds Over Sidra — says that the inspiration behind the project was to use virtual reality to give a platform for viewers to gain a better grasp of the conditions in camps like Za’atari stating, “if we used virtual reality and made them actually walk in [Sidra’s] shoes…. they would care and be moved to action”.

The event used Samsung Gear VR headsets to give people the opportunity to experience the daily life of one of the many children whose lives have been changed dramatically by the conflict in small groups. These intimate screenings were followed up with a Q&A session moderated by Arora along with Dr. Wei Kunlin, Associate Professor at Peking University, Olivier Oullier, Professor of Behavioral and Brain Sciences at Aix-Marseille University; and Yobie Benjamin, Co-Founder and Chief Operations Officer of Avegant Corporation. The Q&A session discussed the impact virtual reality can have on outreach and advocacy for global issues such as the Syria Conflict that would otherwise be impossible with conventional forms of media.

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Co-director and producer Gabo Arora discussing the importance of Virtual Reality films like Clouds Over Sidra in bringing a human element to conflict crises.

In addition, the WEF took the screening as an opportunity to announce their plans to fund the translation of Clouds Over Sidra into Mandarin, bringing further light to a vital issue both to influential decision makers as well as the general public.

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