MY World Campaign launched in Belarus

MY World´s communications campaign “Mark a difference” has been launched this week in Belarus. Belarusian celebrities such as Aliaksandra Herasimenia, swimmer and World Champion and double Olympic Medalist; Lucia Lushchyk, TV presenter and actress; Georgi Koldun, TV presenter and singer; Liudmila Vauchok, triple paralympic medalist; and Andrei Stas, ice hockey forward playing for Dynamo Minsk have supported this initiative and feature both on the print and video ads of this campaign.

To ensure maximum impact among the Belarusian audience, the slogan has been also localized to and translates as “important to me” or “мне важна” (in Belarusian). The survey itself is also available in Belarusian language at http://www.myworld2015.org/?lang=bl.

Current the top six priorities for Belarusians are: an honest and responsive government, better healthcare, good education, protection against crime and violence, political freedoms and protecting forests, rivers and oceans.

A number of partners supported the campaign including main web-portal TUT.BY. Regular updates can be also found at the following links:

https://www.facebook.com/MojSvet2015

https://twitter.com/Post2015Belarus

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s