UN Inter-agency collaboration drives successful MY World roll out in the Philippines

The United Nations in the Philippines marked a difference. From left to right: Ms. Eden Lumilan, UNCO Coordination Analyst; Mr. Christopher Rollo, UN-HABITAT Philippines Country Programme Manager, Ms. Ugochi Daniels, UNFPA Country Representative; Mr. Aristeo Portugal, FAO Philippines Assistant Representative (Programme); Mr. Dragoslav Djuraskovic, WFP Head of Logistics; Ms. Teresita Bagasao, UNAIDS Country Coordinator, Mr. Lawrence Jeff Johnson, ILO Country Director; Mr. Marco Boasso, IOM Philippines Chief of Mission; Mr. William Wairoa-Harrison, UNDSS Security Adviser; Dr. Sigrun Roesel, WHO Representative; Mr. Daniel Toole, UNICEF East Asia Regional Director; Ms. Luiza Carvalho, UN Resident Coordinator; Mr. Tomoo Hozumi, UNICEF Philippines Country Representative; and Mr. David Carden, Head of UN-OCHA.
The United Nations in the Philippines marked a difference. From left to right: Ms. Eden Lumilan, UNCO Coordination Analyst; Mr. Christopher Rollo, UN-HABITAT Philippines Country Programme Manager, Ms. Ugochi Daniels, UNFPA Country Representative; Mr. Aristeo Portugal, FAO Philippines Assistant Representative (Programme); Mr. Dragoslav Djuraskovic, WFP Head of Logistics; Ms. Teresita Bagasao, UNAIDS Country Coordinator, Mr. Lawrence Jeff Johnson, ILO Country Director; Mr. Marco Boasso, IOM Philippines Chief of Mission; Mr. William Wairoa-Harrison, UNDSS Security Adviser; Dr. Sigrun Roesel, WHO Representative; Mr. Daniel Toole, UNICEF East Asia Regional Director; Ms. Luiza Carvalho, UN Resident Coordinator; Mr. Tomoo Hozumi, UNICEF Philippines Country Representative; and Mr. David Carden, Head of UN-OCHA.

My World in the Philippines is going full steam ahead following a successful partnership launch and media briefing last month. From less than a thousand votes in March, the Philippines now ranks 3rd, with more than 18,000 votes.

Key to this success is the UN Country Team’s inter-agency collaboration, supported by a UN Communication Group that drives respective agencies into partnership expansion at all levels, from government, to private sector, to citizen groups.

The United Nations Information Centre teamed up with the Philippine Postal Corporation and Proprint, a private printing company, for the nationwide conduct of My World among elementary and high school students. UNIC expects at least 30,000 survey returns until the first semester of 2013, and about 45,000 more in the succeeding months.

UN Millennium Campaign teamed up with the Department of Social Welfare and Development (DSWD), Department of the Interior and Local Government (DILG), and the National Anti-Poverty Commission (NAPC) to achieve both inclusivity and scale in the conduct of MY World Survey among conditional cash transfer communities and basic sectors. DSWD, DILG, and NAPC have begun the survey roll-out among the ‘poorest of the poor’ communities, and will continue to do so targeting a total of 20,000 respondents from 40 local government units. UNMC also partnered up with the Boy Scouts of the Philippines (BSP), and is expecting around 12,000 survey returns conducted among young boy scouts and Scout Master all over the country.

Other UN agencies include UN Volunteers Philippines, which partnered up with VSO Bahaginan for the roll-out of the survey at the National Volunteering Expo held in March; and UNDP, which has been supporting MY World’s online platform since February and was the first agency to embed the survey on its website for easier access by its partners and site visitors. UNFPA and UNICEF have also begun plans to conduct activities that will further drum-up support for MY World, supported with high-visibility promotion by their social media advocates and ambassadors.

To date, key partners of the UN for MY World number to about 16 agencies and organizations, ranging from government, to media and telco partners, private, and civil society organizations.

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