Action for SDGs – Marketing for a Greener Mindset: Addis Sustainable Life

Addis Sustainable Life (ASL) is a social and business venture based in Ethiopia working on campus sustainability and the distribution of recycled-paper products for the local market.

It was founded in 2014 as a practice-based capacity building platform for young volunteers to provide solutions for sustainable living habits.
As part of its business venture, ASL designs and distributes handmade, biodegradable products from waste paper and traditional raw materials like “Kacha” and “Enset” fibers.

ASL further supports small-scale local enterprises to market and distribute its handmade eco-friendly paper products for private companies in Ethiopia.

ASL Eco-Friendly Recycled Paper Products

The most important change ASL brought within the University community was the “change towards a greener mindset”. The idea of campus sustainability was quite new and ASL pioneered the initiative for young people to engage in simple resource efficiency and recycling habits. Practically, ASL’s major beneficiaries were young student volunteers, green entrepreneurs and low-income enterprises working on the handmade paper production. Apart from raising awareness among students and volunteers, ASL has also been able to reach private companies and convince them to use eco-friendly products and support small scale local green enterprises to provide a better market for green goods and enhance the distribution of recycled materials.

ASL Book donation facilitation for Addis Ababa University students; on Environment, Climate Change and related publications.

ASL served as a platform that allowed young volunteers to think and design waste separation methods. They did this through a Design Challenge Competition for students to come up with cost effective waste separation bins and managed to produce recycled prototypes.  

The aim of Addis Sustainable Life is to mobilize youth for climate action within Universities and address one of the most important elements of sustainability such as resource efficiency and paper waste recycling.
It also functions
 as a creative platform for young green entrepreneurs to create income by marketing and distributing eco-friendly paper products while helping protect the environment. It eventually sensitized private companies to go green while using recycled paper products to promote their business.

Feeling inspired to take action?
JOIN the Global Day of Action “We the People #Act4SDGs on Sept 25

On 25th September 2017, 2nd anniversary of the SDGs we are calling for actions across the world to tell people about the global goals and tell our leaders how we are performing. We the People #Act4SDGs.

Read more stories of Action for SDGs from all over the world and be inspired …

 

Cycling across Europe for Climate Action

1 man, 1 woman, 2 bikes, 10,000 km and 9 months to complete it in.
Inka, 19 years old, and Fabian, 18, are two teenagers with a mission: cycling across Europe and discovering people engaged in making a difference for our climate. They are setting an example to many and their message is clear: a sustainable and carbon neutral way of travelling is possible and it does not take too much effort.

These young advocates are the Ambassadors for Climate Neutral Now, a project run by the UNFCCC.  They visited our Global Campaign Centre to learn about the SDGs, and tell us their story of how they became passionate activists for Climate Action. Meet them and be ready to be inspired! 


“People shouldn’t be scared of doing things just because it’s not what is expected. Just do it if you think it is important! ”
Inka – Climate Ambassador

They have so far cycled over 4,000 km to reach Germany from Porto, Portugal on their way to Greece, after which they will return to Bonn in time for the annual UN Climate Change Conference COP23 (6-17 November).

Along the way they are interviewing people from key projects and initiatives, focusing on the UNFCCC secretariat’s Climate Neutral Now and Momentum for Change initiatives but with a view to also seeing what key NGOs such as C40 Cities, their respective mayors and city administrations are doing in terms of climate action.
They agreed to record our chat in a live interview that went on line on the same day on Facebook and that is now available on YouTube as well.

The planned trip of Inka & Fabian
Credit: Europe on four wheels


They are still travelling through Europe and they will be spreading the word and raising awareness on what can people do to be Climate Neutral and try to combat climate change.

Follow them on their trip on Facebook, Instagram and their blog
If you wish to know more about the project and about Climate Action visit : UNFCCC Newsroom 

Inspired by this story? Discover other stories of how people are taking action for SDGs (Humans of MY World) or take action!