Tired of nonsense conversations with your colleagues at work? This is how the SDGs sneak into businesses
SDGs have introduced a new paradigm, overcoming the traditional North/South dichotomy and understanding the interrelation between economic, social and environmental issues. Today, for the first time, everyone is asked to contribute to SDGs, including civil society. Private sector has been reached and is already aligning its strategies with SDGs.
The first step to undertake is to spread awareness of the SDGs, their meaning and implications. #COMPANIES4SDGs copes with this challenge providing businesses with a campaign to involve and engage their employees in the SDGs. The new idea underlying this project is to reach people through companies’ regular internal communication channels. The campaign #COMPANIES4SDGs consists of three parts:
- An internal communication kit about SDGs to implement over 12 months;
- The promotion of volunteering activities aligned with the SDG of the month;
- An ambitious external communication strategy.
Until today, the project has been subscribed by 34 companies in Spain, representing approximately 500.000 employees. Globally, it has already been included in routine monthly communications, reaching 310.410 employees in 18 countries. Furthermore, some companies are sharing the project with more than 3.5 million clients and other stakeholders increasing the project’s potential impact. Moreover, one of the companies involved is from the mass media and is broadcasting a spot on radio and television.
From October 2017 to January 2018, a 20-second TV spot has already been seen by more than 25,000,000 people (59.9% of Spanish population). The radio add has reached more than 5,700,000 individuals; 14.42% of the Spanish population has listened to it 4.1 times on average. Up to 8,618 volunteers have been engaged in the achievement of SDGs number 1, 2, 3 and 4. They have invested more than 503,122 hours in 583 activities.
The team is currently working on expanding the project in two ways. On one hand, by engaging more companies and opening the project to academic and public institutions in order to dramatically increase the volume of population reached. For instance, the team has just presented #COMPANIES4SDGs to Barcelona and Madrid public transportation companies and they are submitting it to the Spanish public companies SDG task force. In addition the project plans to present a “year 2” package for its partners with new materials to increase awareness and promote further action to achieve the goals.