SDG Action Campaign @ Media for Social Impact Summit

The UN SDG Action Campaign is excited to participate in the Media for Social Impact Summit, 14 September 2017 at the UNHQ in NY. Our Global Director, Mitchell Toomey will give a keynote address regarding Action for the SDGs, and Kristin Gutekunst, Executive Producer of the UNVR project, will moderate an exciting panel: Hear Ye! Hear Ye! Virtually Reporting the Realities of the SDGs.

The Media For Social Impact Summit is an annual event that unites representatives of leading media companies, advertising firms and creative agencies with high-level United Nations representatives and communication experts to highlight the power of media to drive social change and strategize campaigns around pressing global issues. Organized by the United Nations Office for Partnerships & PVBLIC Foundation, the summit showcases innovative social campaigns and movements through keynotes, interviews, case studies and roundtables and provides a unique opportunity for delegates to network and learn from the brightest minds in media and build lasting partnerships that further social progress.

We’ll be presenting with the following:

 

(3:30-3:40) How can the media support action on SDGs?

Mitchell Toomey, Global Director of UN SDG Action Campaign (Keynote Address)

(5.40-6.10) Hear Ye! Hear Ye! Virtually Reporting the Realities of the SDGs

VR, AR & MR are set to be mediums that effectively transform our world in the coming years. This panel will introduce VR as an impactful new tool for media. It will deep dive into the results of a successful UN integrative VR campaign and discuss how VR can democratize citizen journalism and access to training to spur activism for the SDGs through advocacy, education and training programs.

  • Kristin Gutekunst, Executive Producer, UN VR, New Media & Immersive Content, UN SDG Action Campaign (Moderator)
  • Frank Smyth, Executive Director, Global Journalist Security
  • Dimitri Moore, Video Producer & Digital Storytelling Coach, Digital Promise Global
  • Rachel Henderson, Communications Manager, Under the Net, UN Foundation
  • Jessica Lauretti, Head of RYOT Studio
  • Phoenix Eyre, Chief Executive Officer The Genesis Development Collaborative, Inc.

How the United Nations is using Virtual Reality

On the 20 April, Kristin Gutekunst, Executive Producer of the UN SDG Action Campaign and project lead on UNVR, and David Cravinho, Global Fundraising Specialist for UNICEF presented at the Virtual Reality Show in London. Joining top brands from creative, technology, hardware agencies, as well as government institutions and NGOS, the show provided an opportunity to present the UNVR system’s achievements, future strategy and establish the UNVR brand as an industry leader in using interactive experiences for social impact.

In this video, Kristin Gutekunst gives an overview on the various ways the United Nations system has been using VR to allow people to step into the shoes of people around the world – creating deep human connections and fighting preconceptions. She discusses the many ways the UN system has been testing these films; potential impact on fundraising, high level advocacy, and educational programs. She also give hints about some of the big plans in store.

David Cravinho provides best practices and lessons learned on the initial findings from UNICEF’s global project to incorporate VR into their fundraising strategy, and showcases some of the innovative ways UNICEF National Committees are using it in the field through face-to-face-fundraising.

The show was an arena for Virtual Reality, Augmented Reality and Mixed Reality professionals and enthusiasts to explore experiences, witness panels and meet the top brands and innovators working in the fields of social impact, education, automotive, gaming, medicine, amusement parks, space, etc.

For more information about the UNVR program, please visit www.UNVR.org

European Development Days #EDD17 – Celebrating the SDGs and One UN

(Top image: UN colleagues & Young Leaders with Her Majesty Queen Mathilde of the Belgians / UNRIC)

Organised by the European Commission, the European Development Days (EDD) is Europe’s leading forum on development since 2006. The development community comes together every year to share ideas and experiences in ways that inspire new partnerships and innovative solutions to the world’s most pressing challenges. This year’s edition took place on 6-8 June, 2017 in Brussels.

Young Leaders & UN Colleagues with Amina Mohammed, UN Deputy Secretary-General / UNRIC
Visitors experience virtual reality at the UN stand at European Development Days / UN SDG Action Campaign

The United Nations Sustainable Development Goals stand at the European Development Days included a wide range of exciting and innovative features such as the #SDGstudio, virtual reality films, touch-screens showcasing data visualizations and polling mechanisms on the SDGs, and a selfie photobooth to invite visitors to show their commitment and take action on the Goals.

Her Majesty Queen Mathilde of the Belgians & Alexander De Croo, Deputy Prime Minister of Belgium, explore MY World 2030 data / UN SDG Action Campaign
Anand Kantaria, UN SDG Action Campaign, shows MY World 2030 to Queen Mathilde of the Belgians & Alexander De Croo, Deputy Prime Minister of Belgium

The UN stand is organized by the UN SDG Action Campaign, the UN in Brussels (25 UN entities), UNECE and the World Bank. Occupying a central space at the European Development Days global village, the UN SDG stand is a convening space to engage thousands of visitors on the Sustainable Development Goals and showcase the efforts of the United Nations and its partners around the implementation of the 2030 Agenda.

Amina Mohammed, UN Deputy Secretary-General takes the MY World 2030 survey: myworld2030.org / UNRIC

During the European Development Days:

  • Thousands of people visited the United Nations stand, with active participation of several hundreds per day (in total there were 8000 participants attending EDDs)
  • There were 35 #SDGStudio dialogues! 16 on Day 1 and 19 on Day 2. 
  • The United Nations was involved in more than 50 out of the 120 EDD sessions
  • More than 90 UN colleagues were hosts at the UN Stand, inviting delegates and showcasing SDG innovation
  • Around 350 people took a selfie at the photobooth 
#SDGstudio / UN SDG Action Campaign
UN colleagues with Professor Muhammad Yunus, Founder, Grameen Bank & SDG Advocate / UNRIC

The #SDGStudio was a new and exciting feature of the United Nations stand, which is a unique platform to generate informal and insightful inter-generational dialogues between young leaders and high-level officials from the United Nations, the European Commission and a wide range of other institutions present at the EDDs. The #SDGstudio was proud to host the following dialogues:

In addition to the above guests who visited the #SDGstudio, the UN stand also welcomed the following visitors:

  • Her Majesty Queen Mathilde of the Belgians & SDG Advocate
  • Professor Muhammad Yunus, Founder, Grameen Bank & SDG Advocate
  • Paul Polman, Chief Executive Officer, Unilever & SDG Advocate
  • Ambroise Fayolle, Vice-President of the European Investment Bank
Amina Mohammed, UN Deputy Secretary-General and Dr. Alaa Murabit, SDG Advocate hug each other at the UN stand, as Thomas Gass, UN Assistant Secretary, DESA looks on / UNRIC
UN Colleagues at the photo booth
Dr. Tedros Adhanom Ghebreyesus, Director-General elect, WHO & Kalaba Nkonde, EDD Young Leader & Vytenis Andriukaitis, European Commissioner for Health and Food Safety. They put their hands together in solidarity for the SDGs / UN SDG Action Campaign
UN stand / UNRIC
Professor Muhammad Yunus, Founder, Grameen Bank & SDG Advocate, learns about MY World 2030 from Anand Kantaria, UN SDG Action Campaign / UN SDG Action Campaign
Rebeca Grynspan, Secretary-General, Ibero-American Conference (SEGIB) at the #SDGstudio / UNRIC
Xavier Longan, UN SDG Action Campaign welcomes Her Majesty Queen Mathilde of the Belgians to the UN stand / UN SDG Action Campaign
Leonardo Parraga, EDD Young Leader takes a selfie with Alexander De Croo, Deputy Prime Minister of Belgium / UNRIC
Nadir Nahdi, BENI Founder & Youtube Creator for Change Fellow, presents at the #SDGstudio / UN SDG Action Campaign
Dream team! UN family with colleagues from the UN SDG Action Campaign, UN Brussels and UNRIC / UN SDG Action Campaign

View more photos: UNRIC Gallery / SDG Gallery

How is innovation disrupting Global Hunger?

1 in 9 people still goes to bed hungry every night. Right now there are 4 famines active in the world and fulfilling basic food security needs are a great challenge. As the world population continues to grow, much more effort and innovation will be urgently needed in order to sustainably increase agricultural production, improve the global supply chain, decrease food losses and waste, and ensure that all who are suffering from hunger and malnutrition have access to nutritious food. So how do we reach SDG 2, a world without hunger, by 2030?


Bernhard Kowatsch, Head of the Innovation Accelerator at the UN World Food Programme (WFP), explains how innovation is leading to real change. The WFP is the world’s largest humanitarian agency fighting hunger worldwide. Through its  Innovation Accelerator WFP s
upports entrepreneurs & start-ups for #ZeroHunger innovations worldwide. Follow @BKowatsch and @WFPInnovation.

This SDG Action Talk was presented during the first Global Festival of Ideas for Sustainable Development. Watch more: http://globalfestivalofideas.org/